Comments on: The Pros and Cons of Business Blogging (Part 2) http://www.developertutorials.com/articles/content-blogging/the-pros-and-cons-of-business-blogging-part-2-157/ Web Development and Web Design Information Resources Helping You Build Great Websites! Sun, 29 May 2011 21:18:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Scout http://www.developertutorials.com/articles/content-blogging/the-pros-and-cons-of-business-blogging-part-2-157/comment-page-1/#comment-704 Scout Thu, 15 May 2008 12:36:17 +0000 http://www.developertutorials.com/blog/content-blogging/the-pros-and-cons-of-business-blogging-part-2-157/#comment-704 Hi Chris. Thanks for your comment. This article is just the second part of a Pros-and-Cons series. If you read the first <a href="http://www.developertutorials.com/blog/content-blogging/the-pros-and-cons-of-business-blogging-part-1-156/" rel="nofollow">here</a>, you'll see that my view is pretty balanced. I agree that business blogging is a great way to promote your brand, but I maintain that not every business can do it and expect results. In a global perspective, what about small businesses in rural areas of developing countries, for instance? If Internet penetration itself for your target demographic is very low, of what use is a blog? And take note that I used the word "yet", as most key issues can be resolved in time. Hi Chris. Thanks for your comment. This article is just the second part of a Pros-and-Cons series. If you read the first here, you’ll see that my view is pretty balanced.

I agree that business blogging is a great way to promote your brand, but I maintain that not every business can do it and expect results. In a global perspective, what about small businesses in rural areas of developing countries, for instance? If Internet penetration itself for your target demographic is very low, of what use is a blog? And take note that I used the word “yet”, as most key issues can be resolved in time.

]]> By: Chris Baggott http://www.developertutorials.com/articles/content-blogging/the-pros-and-cons-of-business-blogging-part-2-157/comment-page-1/#comment-703 Chris Baggott Thu, 01 May 2008 21:43:14 +0000 http://www.developertutorials.com/blog/content-blogging/the-pros-and-cons-of-business-blogging-part-2-157/#comment-703 Wow, I couldn't disagree more with this. There is no such thing as a business where blogging isn't beneficial. It's all about what your overall goal is. Our clients focus on search engine optimization and customers engagement. For example there is a liquor store in Greenfield Indiana called (cleverly) Greenfield Liquors. They solicit drink recipes from their customers and publish them. They also read and blog on recommendations from the Wine Speculator. When people are searching for a certain item in Greenfield, guess who wins? Try it: search: Svedka Vodka Greenfield. There are thousands of business of all sizes and all verticals that are blogging with the sole purpose of being found online. The Liquor store is one way to get help with content, by asking your customers for participation. We see a lot more companies empowering their employees to participate. This takes the burden off any one person to generate content and gives a unique and varied voice to the blog which usually results in higher conversions. Keep in mind that businesses are not journalists. They don't care about advertising or even RSS feeds for that matter. Businesses need prospects and as media like newspapers, radio and Yellow Pages decline, search is how to acquire new customers. Thanks, Chris Baggott CEO/Co-founder Compendium Blogware www.compendiumblogware.com Wow, I couldn’t disagree more with this. There is no such thing as a business where blogging isn’t beneficial. It’s all about what your overall goal is. Our clients focus on search engine optimization and customers engagement.

For example there is a liquor store in Greenfield Indiana called (cleverly) Greenfield Liquors. They solicit drink recipes from their customers and publish them. They also read and blog on recommendations from the Wine Speculator. When people are searching for a certain item in Greenfield, guess who wins? Try it: search: Svedka Vodka Greenfield.

There are thousands of business of all sizes and all verticals that are blogging with the sole purpose of being found online. The Liquor store is one way to get help with content, by asking your customers for participation. We see a lot more companies empowering their employees to participate. This takes the burden off any one person to generate content and gives a unique and varied voice to the blog which usually results in higher conversions.

Keep in mind that businesses are not journalists. They don’t care about advertising or even RSS feeds for that matter. Businesses need prospects and as media like newspapers, radio and Yellow Pages decline, search is how to acquire new customers.

Thanks,

Chris Baggott
CEO/Co-founder
Compendium Blogware
http://www.compendiumblogware.com

]]>