We’ve already discussed how to generate massive traffic from StumbleUpon referrals. They’re not particularly hard to do, but they do take a bit of time to master. Why bother?
1. Viral. Using StumbleUpon, you can produce rapid exposure for a website, blog, brand or a specific product. If you write a great article, posted eye-popping photos or an entertaining video, people can come pouring in in a matter of minutes.
2. Highly targeted. People who sign up to StumbleUpon choose the specific topics they want to see. Assuming you tag your submissions well, your audience will be an eager bunch who will be receptive as to what you have to say.
3. Long lasting. Unlike Digg which is more of a one time, big time deal, StumbleUpon traffic is normally more gradual. The effect can last for days or even weeks, and can even resurface months after you first submitted it.
4. Marketing tool. StumbleUpon ads can be good alternative to Google Adwords. For only $0.05 per impression, your page can be shown to StumbleUpon users like it’s just a normal part of the rotation when they click the toolbar. Be sure to package your page in a way that doesn’t come off too strong, to keep your audience interested. Look at the popular stumbled sites for ideas.
5. Backlinks. Once a user stumbles your site, the link becomes part of his or page. If many people do this, you’ll have a lot of instant backlinks which may help your PR.
6. Convenient. With the Stumble Upon toolbar, webpage submission has become incredibly easy. Also, since the pages you stumble become part of your personal StumbleUpon page, it can be used as a form of social bookmarking. It’s a great way to keep track and share them with others.
7. Fun. It’s not always about building traffic. Browsing around the StumbleUpon community, you’re likely to find cool sites you’d never have found otherwise. And, hey, use that toolbar. Click the “Stumble” button once and you’ll get hooked – guaranteed.
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