/Alistair Gray

About Alistair Gray

This article was written by Alistair Gray a consultant at the user experience consultancy, Webcredible. Alistair's passionate about improving the user experience of websites and is responsible for implementing a variety of user experience projects including information architecture and interaction design.

Website Aesthetics – What has it got to do with usability?

2010-05-25T21:16:53+00:00 November 4th, 2009|Miscellaneous|

When you choose an apple from a pile, what do you look for? You'll find a lot of reasons are aesthetic - whether it's shiny, it's colour, it's shape... How we choose what to buy is a key question that should be asked when designing an ecommerce website. While we all like to think we all make rational decisions, considering the functional nature of products, aesthetics clearly influences people and their choices.