http://www.developertutorials.com/blog/javascript/the-fundamentals-of-strong-logo-design-200/ Keeping webmasters up-to-date on technology. Wed, 03 Dec 2008 02:51:16 +0000 http://wordpress.org/?v=2.6.2 http://www.developertutorials.com/blog/javascript/the-fundamentals-of-strong-logo-design-200/#comment-1498 JonGos Tue, 03 Jun 2008 16:48:54 +0000 http://www.developertutorials.com/blog/javascript/the-fundamentals-of-strong-logo-design-200/#comment-1498 @Xian - that was my favorite too, if only they only did work in Africa. @Xian - that was my favorite too, if only they only did work in Africa.

]]> http://www.developertutorials.com/blog/javascript/the-fundamentals-of-strong-logo-design-200/#comment-1470 Xian Mon, 02 Jun 2008 20:55:24 +0000 http://www.developertutorials.com/blog/javascript/the-fundamentals-of-strong-logo-design-200/#comment-1470 Re: comp sheet -- The first logo (top left) is the one that draws my eye immediately. The words stand out as readable, distinct, aesthetically pleasing, and simple. The rest in comparison, look muddy and noisy. Re: comp sheet — The first logo (top left) is the one that draws my eye immediately. The words stand out as readable, distinct, aesthetically pleasing, and simple. The rest in comparison, look muddy and noisy.

]]> http://www.developertutorials.com/blog/javascript/the-fundamentals-of-strong-logo-design-200/#comment-1350 John Tantillo Fri, 30 May 2008 19:57:04 +0000 http://www.developertutorials.com/blog/javascript/the-fundamentals-of-strong-logo-design-200/#comment-1350 There are many good points in this post. The logo is one of the most important elements of a brand; perhaps it is the most important after the product or service itself. Consumers, or the target market, know the brad by the logo, and the more they see the logo they more they will buy the product or service. When companies change their logos, the target market cannot keep up. When the marketing concept gets to complicated, the result is usually failure. Good logos express the brand simply and effectively, and remind the consumer of the brands consistency and likeability. By the logo staying the same over the years it anchors the target market to the brand even as improvements occur. There are many good points in this post. The logo is one of the most important elements of a brand; perhaps it is the most important after the product or service itself. Consumers, or the target market, know the brad by the logo, and the more they see the logo they more they will buy the product or service. When companies change their logos, the target market cannot keep up. When the marketing concept gets to complicated, the result is usually failure. Good logos express the brand simply and effectively, and remind the consumer of the brands consistency and likeability. By the logo staying the same over the years it anchors the target market to the brand even as improvements occur.

]]>