We may be living in the 21st century, but as far as Flash SEO is concerned, it’s as if we’re trapped in the Dark Ages. While there are successful, high-ranking Flash websites, most of these are of already established brands and/or have the ability to generate a huge number of backlinks to boost their PR (and therefore they don’t have to rely on their content being crawled). If you’re designing for a new product/concept, it’s definitely a lot harder. The rule of thumb is still the same: avoid Flash if you can. But if you absolutely must use Flash for web design (and who can blame you?), there are some things you can do to make your site a little friendlier to search engines.
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