Posts Tagged ‘backlinks’

We’ve already discussed how to generate massive traffic from StumbleUpon referrals. They’re not particularly hard to do, but they do take a bit of time to master. Why bother?

1. Viral. Using StumbleUpon, you can produce rapid exposure for a website, blog, brand or a specific product. If you write a great article, posted eye-popping photos or an entertaining video, people can come pouring in in a matter of minutes.

2. Highly targeted. People who sign up to StumbleUpon choose the specific topics they want to see. Assuming you tag your submissions well, your audience will be an eager bunch who will be receptive as to what you have to say.

3. Long lasting. Unlike Digg which is more of a one time, big time deal, StumbleUpon traffic is normally more gradual. The effect can last for days or even weeks, and can even resurface months after you first submitted it.

4. Marketing tool. StumbleUpon ads can be good alternative to Google Adwords. For only $0.05 per impression, your page can be shown to StumbleUpon users like it’s just a normal part of the rotation when they click the toolbar. Be sure to package your page in a way that doesn’t come off too strong, to keep your audience interested. Look at the popular stumbled sites for ideas.

5. Backlinks. Once a user stumbles your site, the link becomes part of his or page. If many people do this, you’ll have a lot of instant backlinks which may help your PR.

6. Convenient. With the Stumble Upon toolbar, webpage submission has become incredibly easy. Also, since the pages you stumble become part of your personal StumbleUpon page, it can be used as a form of social bookmarking. It’s a great way to keep track and share them with others.

7. Fun. It’s not always about building traffic. Browsing around the StumbleUpon community, you’re likely to find cool sites you’d never have found otherwise. And, hey, use that toolbar. Click the “Stumble” button once and you’ll get hooked - guaranteed.

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SEO experts suggest that 80% of a site’s search engine ranking depends on backlinks, while only 20% is based on on-page optimization. Given this lopsided preference for backlinks, a lot of site owners go on massive link-building campaigns. But don’t just get yourself links left and right, my friend. There’s more to backlinks than having the numbers.

1. Quality over Quantity

The more, the merrier – correct? Well, not always. Sites with 10 good backlinks can beat others with 1000 or more backlinks. How? See, with Google, each webpage has its own Page Rank, a measure of its popularity. If you get backlinks from a few sites with PR7 or higher, chances are you’ll get ahead of a site that has hundreds of backlinks from PR0 pages. Choose wisely.

2. Relevance

Sites giving you backlinks should be relevant to your own site’s content. For example, if you blog about pop music in Asia, your backlinks should ideally be on sites that are also about music, the Asian region, or both. Having links from sites about gaming will not do you much good, I’m afraid.

3. Keywords

Every link has an anchor text. That’s the word or phrase that people click to go to your website. The best anchor texts are keywords or key phrases that people use to look for sites like yours. In the example above, a good anchor text would be “Asian pop music”. If you’re starting out, choose keywords that are not very competitive. This way, you’ll have a greater chance of landing on the first page.

4. Directories

A popular way to start link-building campaigns is to submit to directories. However, submissions to popular directories usually take months before they get approved because of the volume of applications. Time is money, so plan ahead. You can also submit your site to the smaller directories, especially those that cater to your niche. Other than this being more relevant linkage, you’ll probably get approved much faster.

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People who are involved in SEO know the importance of links. They want and need links, lots of links. Some buy them, some plead for them while some submit them to directories for those coveted one-way links.

While others, they bait them. Linkbait them, that is.

Don’t be put off by the name. Though it sounds nasty, Linkbaiting is a kind of a misnomer. In a sense, you “bait” people with something that they would want to link to. The result: you get to reel-in more traffic and an increase in popularity. But of course, just like in real fishing, you can’t catch fish with rubber as bait. The bait must be something that the people would want. So what can you use as linkbait?

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Getting a link building strategy to make a difference to your website popularity requires continuous planning and work. Although it is one of the SEO (Search Engine Optimization) tasks that you can do with almost no cost, you need to invest several working hours for this task alone. Here is a list of activities that you shouldn’t leave out when implementing your link building strategy:
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