Posts Tagged ‘branding’

There’s been an explosion of resource, recruitment and tutorial sites, in Part 2 we continue our review of the biggest and the best of them, analyze their brands and make suggestions for their growth. Make sure you read Part 1 before continuing.

05. PSD Tuts (Tie)

Founder(s) – Unknown
History – PSDTUTS is a blog/photoshop site made to house and showcase some of the best Photoshop tutorials around. We publish tutorials that not only produce great graphics and effects, but explain in a friendly, approachable manner.
About the Brand – A strong thematic cohesiveness throughout their family of websites.
Alexa.com Ranking – 14,664
Other Properties – audiojungle.com, flashden.com
Ideas for Growth – Their team has successfully created a design and tutorial blog, the audio search engine and a monetized flash resource site. They should take the business model they used for Flashden.net and apply it to resources for AfterEffects or Premier. Alternatively they could create a portal for scripts like Hotscripts.com

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Small applications embedded in web pages called widgets are enjoying a huge amount of reach among the online community. ComScore’s Widget Metrix measured 20% penetration worldwide, and 40% penetration in the all-important US market. Universal McCann’s research showed roughly the same results. Penetration is defined as the number of unique widget viewers versus the number of total population of Internet users. With its enormous popularity, widgets are ideal for use in business branding, and many companies have been jumping on the bandwagon. If you’re interested to enter into this segment, there are some things you have to keep in mind.

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