While websites are great for gaining immediate global exposure (or notoriety, as the case may be), there are times when your product would benefit more from local search engine targeting. For example, you have a pizzeria in Trieste, Italy. A person in Hawaii may accidentally stumble on your site and get a craving for your mouth-watering oven-hot thin crust Four Cheeses pizza… but he can’t order it anyway. It makes much more sense to concentrate your efforts on the people in and around your locality. For domains with a country code like .sg for Singapore and .jp for Japan, it’s automatically done, but if you’re using a neutral domain extension such as .com or .org, it has to be arranged manually. Here’s how to set it up using Google’s geographic targeting.
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