Some people look at graphs with blank faces. I happen to study them with a smile, like I did when I still had a cubicle job as a Quality Analyst. Ever since I discovered Google Analytics, I’ve used it religiously to increase traffic for a few niche blogs that I own with reasonable success. Google Analytics is a wonderful tool that gives you varied data to play with, and that you get all this sophistication free is just remarkable. However, data by itself won’t give you answers. Perhaps in a later evolution, GA will be able to generate action items in plain English, but that seems like a dream from a distant future.
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