If Abraham Maslow were alive, he’d tell us, “Told you so.” Social media’s rise to prominence in the Internet Age just confirms what the famous psychologist theorized in his Hierarchy of Needs many decades ago. Human beings have an overwhelming need to belong. Communities are popping up everywhere, and rapidly growing in numbers. People are sharing and interacting more and more with each passing minute.
Naysayers who pronounced that social media is nothing more than a fad may have to think twice. Universal McCann released a report on social media trends based on their worldwide survey. This is the third wave of this ongoing study of active Internet users (those who go online everyday or every other day), and the results show that from the first survey in 2006 to the latest one earlier this year, key markers have gone up across the board.
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