Small applications embedded in web pages called widgets are enjoying a huge amount of reach among the online community. ComScore’s Widget Metrix measured 20% penetration worldwide, and 40% penetration in the all-important US market. Universal McCann’s research showed roughly the same results. Penetration is defined as the number of unique widget viewers versus the number of total population of Internet users. With its enormous popularity, widgets are ideal for use in business branding, and many companies have been jumping on the bandwagon. If you’re interested to enter into this segment, there are some things you have to keep in mind.
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