Personality is still the name of the game. A recent survey report gives us the latest figures on what kind of blogs people read, and Personal Blogs ruled the chart with a 63.5% reach. Second to that is a 38.9% reach for Family or Friend Blogs. Both suggest that to gain a wider audience, your site must exude a tricky mix of familiarity and individuality. Pondering on these two traits, here are some of my suggestions to make you blog feel more cozy.
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