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	<title>Developer Tutorials' Webmaster Blog &#187; Yahoo</title>
	<atom:link href="http://www.developertutorials.com/blog/tag/yahoo/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.developertutorials.com/blog</link>
	<description>Keeping webmasters up-to-date on technology.</description>
	<pubDate>Tue, 02 Sep 2008 14:59:45 +0000</pubDate>
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		<title>The impact of the Google – Yahoo advertising collaboration</title>
		<link>http://www.developertutorials.com/blog/web/the-impact-of-the-google-%e2%80%93-yahoo-advertising-collaboration-238/</link>
		<comments>http://www.developertutorials.com/blog/web/the-impact-of-the-google-%e2%80%93-yahoo-advertising-collaboration-238/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 21:25:08 +0000</pubDate>
		<dc:creator>Scout</dc:creator>
		
		<category><![CDATA[Web]]></category>

		<category><![CDATA[adsense]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[microsoft]]></category>

		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.developertutorials.com/blog/web/the-impact-of-the-google-%e2%80%93-yahoo-advertising-collaboration-238/</guid>
		<description><![CDATA[The saga continues. It’s been over a week since Google and Yahoo announced their advertising partnership, and the news is still sending ripples everywhere. New York Times admonished Yahoo! CEO Jerry Yang for choosing to “become a pawn of the most dominant company on the Internet”, while Tim O’Reilly defended Yahoo!’s move as a smart [...]]]></description>
			<content:encoded><![CDATA[<p>The saga continues. It’s been over a week since <a href="http://googleblog.blogspot.com/2008/06/our-agreement-to-provide-ad-technology.html">Google and Yahoo announced their advertising partnership</a>, and the news is still sending ripples everywhere. <strong>New York Times</strong> admonished <strong>Yahoo! CEO Jerry Yang</strong> for choosing to <a href="http://www.nytimes.com/2008/06/14/business/14nocera.html"><em>“become a pawn of the most dominant company on the Internet”</em></a>, while <strong>Tim O’Reilly</strong> defended Yahoo!’s move as <a href="http://radar.oreilly.com/archives/2008/06/why-arrington-is-wrong-about-y.html">a smart way to lose deadweight and focus on what they do best</a>. TechCrunch’s <strong>Michael Arrington</strong> warned about <a href="http://www.techcrunch.com/2008/06/13/massive-destruction-of-shareholder-value-employee-morale-and-internet-health/">the dangers of a Google monopoly</a> and continues to note the ever-increasing number of top Yahoo! executives jumping ship (<a href="http://www.techcrunch.com/2008/06/21/updated-yahoo-exec-tracker-114-execs-left-since-january-2007/">114 execs as of last count</a>).<br />
<span id="more-238"></span><br />
Who can blame these people for investing so much energy debating the subject? Online advertising is a $40 billion market and rising fast, <a href="http://www.techcrunch.com/2008/06/23/top-100-advertisers-shifted-1-billion-to-the-web-last-year-at-the-expense-of-tv-and-newspapers/">eating away at TV and newspaper ad money</a>. Google already has over 40% share of online ad revenues, and with this deal to serve their ads to Yahoo!, it’s poised to grow so much more. O’Reilly argues that it’s not that big a deal, because search isn’t the end-all and be-all in the Internet - there are various other platforms to be conquered, both known and those yet to come. I do get his point, but it still leaves me asking a few questions. </p>
<p><strong>How long before a new platform weakens Google’s virtual monopoly?</strong> O’Reilly frequently sites the Internet as the dark horse that blind-sided Microsoft. What, if any, will do it for Google? True, nothing lasts forever, but even a few years is a long time, and damage may have already be done by the lack of real competition. The phrase “absolute power corrupts absolutely” has been thrown around a lot, but it’s true. I do love using a lot of Google’s services, but it needs something to keep it honest and on its toes. </p>
<p><strong>What’s gonna stop Google from gobbling (buying out) the “next big thing”?</strong> They bought <strong>YouTube</strong> relatively early and gained dominance in online video distribution. Blog syndication became popular and they acquired the most widely used RSS publishing service, <strong>FeedBurner</strong>. They understand how important the mobile market, and now they’re launching <strong>Android</strong>. Google always seem to be one step ahead of the pack. I’m wondering if perhaps it’s not a new product or platform that will take the thunder away from Google. Maybe it will just become too big that it will collapse under its own weight.</p>
<p><strong>How much more brain drain can Yahoo! take?</strong> While technology is important, it’s people that run a company, and employees are still its best asset. The alarming number of executives leaving just shows the continued loss of confidence of its own people. Unless drastic measures are taken by the top management to address this, I’m not sure how they can recover. For their sake, I hope Jerry Yang can come out of his shell and address the employees&#8217; concern and give them a clear direction. In short, be a leader.</p>
<p>Yahoo! has let Google win this battle, hoping to regroup and win the war. That’s a tall order, and <a href="http://www.techcrunch.com/2008/06/24/sources-microsoft-and-yahoo-talks-back-on/">we can only speculate on their next move</a>.</p>
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		<title>Google OpenID</title>
		<link>http://www.developertutorials.com/blog/web/google-openid-164/</link>
		<comments>http://www.developertutorials.com/blog/web/google-openid-164/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 22:51:33 +0000</pubDate>
		<dc:creator>Omi Azad</dc:creator>
		
		<category><![CDATA[Web]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[OpenID]]></category>

		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.developertutorials.com/blog/web/google-openid-164/</guid>
		<description><![CDATA[Google became an OpenID provider. All blogger users can use their blogger URL as OpenID to log into many OpenID supported websites or services. This is a good news. When Google first started to expend their business by introducing new products, they had a vision to provide a single ID for every computer users. But [...]]]></description>
			<content:encoded><![CDATA[<p>Google became an OpenID provider. All blogger users can use their blogger URL as OpenID to log into many OpenID supported websites or services. This is a good news. When Google first started to expend their business by introducing new products, they had a vision to provide a single ID for every computer users. But keeping the service limited inside the company is not a good solution, because LiveID (AKA MSN passport ID) was doing the same and if Google wants to grab more market share than MSN and that is why they had to introduce more and more better products.</p>
<p>Well, if I want to write a sort introduction to OpenID, then I must tell you one thing. People are getting tired of creating a  new account on every website they use. They are getting tired of keeping track of the password they are using in different sites. Well, OpenID is an open technology  standard that solves problems like these. The OpenID technology will  allow users to use one account to sign in to hundreds of  websites! And this list is growing every day!</p>
<p>Once  you get and OpenID, you can simply tell  any OpenID enabled website that you are a OpenID user. You will be sent  to OpenID provider to verify your ID and password and then signed in to  the website.</p>
<p>Yahoo joined the OpenID project long ago and Yahoo users can use Yahoo IDs as their OpenID. Now Google starts offering an (automatic) OpenID URL for each existing google account, thus allowing the google accounts to be used on any OpenId-enabled web site.</p>
<p>After launching it, some users are saying that Google realized that allowing the google users to use their same  (google) ID on other (non google-affiliated, independent or rival)  sites, (while maintaining the single google logon) is something that the  users want.</p>
<p><a href="http://openid.net/" target="_blank">Visit OpenID homepage.</a></p>
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