http://www.developertutorials.com/blog/website-promotion/how-to-measure-seo-success-47/ Keeping webmasters up-to-date on technology. Wed, 09 Jul 2008 06:46:54 +0000 http://wordpress.org/?v=2.5 http://www.developertutorials.com/blog/website-promotion/how-to-measure-seo-success-47/#comment-85 BigAlReturns Wed, 27 Feb 2008 14:49:31 +0000 http://www.developertutorials.com/blog/website-promotion/how-to-measure-seo-success-47/#comment-85 I have to disagree - in my opinion the only proof of succesful SEO work is in rankings. Now this may be an increased ranking for one specific term, or it may be "new" rankings for a whole load of long tail keyphrases. The problem with using traffic or conversions is that there are so many confounding factors - it's impossible to know whether any increase is due to your SEO, or whether other factors are influencing it. When it comes to rankings, however, this is a true representation of how your SEO efforts are working. I have to disagree - in my opinion the only proof of succesful SEO work is in rankings. Now this may be an increased ranking for one specific term, or it may be “new” rankings for a whole load of long tail keyphrases.
The problem with using traffic or conversions is that there are so many confounding factors - it’s impossible to know whether any increase is due to your SEO, or whether other factors are influencing it. When it comes to rankings, however, this is a true representation of how your SEO efforts are working.

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