Every blogger dreams about creating viral content, infecting people with your ideas and being the talk of the town. But how exactly does one go about it? Unfortunately, there really aren’t hard and fast rules. Even experienced bloggers will tell you that luck has a lot to do with it. It’s a matter of great timing and having the right people spread your post, creating that domino effect.
There are, however, some pointers you can follow, and if lady luck should smile upon you, your content may just spread like wildfire. So before you click that “Publish” button, check if you have done your due diligence on the following:
Content will not go viral if it isn’t special. Your topic should be unique, and your grammar near flawless. If it has pictures or videos included, a bit of polishing may be in order. Also, make sure you do thorough research on the subject, which should be relevant to your niche.
Lists are some of the perennial fixtures in the viral content sphere. It’s been proven that people love “Top 10” and “Best of” listings. If you can extend that to “Top 100”, better – as long as you don’t sacrifice the overall quality of the article, of course.
With the sheer volume of content flying around, you’ve got be quite unusual to get noticed. Either that, or you’re the first to announce something huge that will blow people away. The point is, viral content must be something that jolts people and makes them go, “OMG!”
It’s true what they say: “Bad publicity is still publicity.” Don’t be afraid to publish unpopular opinions. Debate and controversy make people engaged in a discussion. If they get emotionally invested in your story, they’ll be more likely to tell other people about it.
Learn what other people are doing. Go to Digg, Delicious, Stumble Upon, and all the other leading social bookmarking sites. Find out what’s hot and analyze what makes them click. Get some tips on how to write a proper viral headline, and see if there’s a common denominator in terms of writing styles.