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Attribute for <IMG ...>
ALT = "text string"

ALT specifies text that should be displayed if the picture is not displayed.

this code produces this 
<IMG SRC="../graphics/prepare.gif" ALT="prepare it">
when the picture is not displayed, it looks like this:

prepare it

(This is not the picture itself, this is a picture of what the picture looks like when it's not downloaded.)

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