Search Engine News
This section provides a daily dose of regularly updated Search Engine News.Long Haul To The Top of Google
Alright, you've got your bright idea and your website and you're ready to roll. Now all you need is a first page Google ranking. Easy enough, right? Well, maybe if you're selling fish sweaters, otherwise, there's a lot of people with quite the head start. Long Haul To The Top of Google Editor's Note: There are enough basic SEO Tips to fill a book, and they ...
9/11/2007 1:31:21 PM
Google Proposes Video Ad-Share Deal To Korean Newspapers
Google is hoping to interest South Korean newspaper publishers in creating ad-supported video news channels, the Korea Times reported. Speaking at a conference in Seoul, Google's David Eun, VP of content, said the proposed ad-sharing deals would give newspapers the choice of having a branded channel on YouTube or just housing the videos on the newspapers' own respective websites: "You can have ...
9/11/2007 12:24:00 PM
Sitemaps Will Submit Sites to Yahoo Site Explorer
Yesterday, Yahoo announced that it’s now easier to submit your site to Yahoo Site Explorer: all you have to do is have a valid sitemap.xml file on your site. With this feature, new stores as well as existing stores with ’sitemap.xml’ enabled will have access to the toolkit inside Site Explorer. Within a few hours of enabling, you’ll be able to locate your indexed pages and the ...
9/11/2007 11:16:10 AM
Google Sued for Deceptive Tactics
Australian courts are seeing a world-first trial pending against Google that alleges that the search giant used deceptive business practices by selling off top search positions...
9/11/2007 11:12:51 AM
State of the Contextual Nation: Why New Google Won't Be Like New Coke
Was “Classic” Coke so much better than “New” Coke? It sure was in the real world. Why mess with a good thing? A favorite formulation turned out to be, well, still a favorite in spite of a more modern, “scientific” formulation. Google creates products that are a lot more complex than a soft drink. When all is said and done, I think the latest-generation product development protocols are ...
9/11/2007 11:01:38 AM
Australian Regulatory Body Begins Scrutinizing Google-DoubleClick Merger
Following on the heels of the European Commission's early examination of Google's pending $3.1 billion acquisition of online ad network DoubleClick, the Australian Competition and Consumer Commission is reviewing how the purchase would impact that country's ad market, Reuters reported.
9/11/2007 10:40:00 AM
Yahoo Leads Google, Microsoft In Time Per Person
Google does well in just about every comparison, and the newest data from Nielsen//NetRatings doesn’t contradict that trend. Microsoft and Yahoo also performed admirably, however, and in some ways, beat the boys from Mountain View. Indeed, Microsoft was designated the top parent company, with a unique audience of over 118 million people. And although Google’s audience outnumbered Yahoo’s ...
9/11/2007 9:01:30 AM
Yahoo Local Now Features "User Denigrated Content"
After exploring Yahoo's Mapspam , I started investigating Yahoo's end user local reporting features more fully. I may have underestimated Yahoo's features to deal with spam (and to abet it). The new Yahoo Local is making a strong attempt at encouraging user input and content about local businesses with reviews, soliciting and actually reading end user suggestions for improvements and even ...
9/11/2007 7:24:31 AM
Yahoo's largest shareholder raises stake
Yahoo's largest shareholder, Capital Research & Management, raised its stake 47 percent in July and August while the Sunnyvale-based Internet company's stock price fell.
9/11/2007 4:10:56 AM
Microsoft Throws Daggers At Google Apps
Following a deal with Capgemini to push Google Apps into global companies, Microsoft comes out swinging.
9/10/2007 2:24:00 PM
Capgemini backs Google's software push
Technology consultancy Capgemini will begin recommending Google Inc.'s online suite of office software to its corporate customers, bolstering the Internet search leader's effort to drum up more sales to big businesses.
9/10/2007 11:00:19 AM
Capgemini to provide IT services for Google Apps
Google has formed a partnership with Capgemini, which will provide IT services to large businesses that adopt the Google Apps Premier Edition hosted suite of collaboration and communication software.
9/10/2007 7:34:06 AM
Yahoo Search Ads Remain Google-Free
At one point, Yahoo seriously considered doing for its search ad business what it had once done before: allowing Google to serve those advertisements. Yahoo could have returned to the embrace of Google's profitable contextual ad machine, or partnered with Microsoft and its new adCenter service, to deliver its search advertising. Doing so would have been a horrible indictment of Yahoo's new ...
9/10/2007 7:25:28 AM
Report: Major overhaul at Yahoo appears unlikely
Some staff to be moved around, some positions frozen, but significant layoffs not expected, according to news report. A major overhaul at Yahoo appears unlikely as a result of a strategic review being undertaken by the company, The Wall Street Journal reported in its online edition, citing people familiar with...
9/10/2007 7:00:34 AM
Google misleads on sponsored links, Australian court told
Internet giant Google was accused Monday of misleading web users and misidentifying sponsored links in a court case brought by Australia's consumer watchdog.
9/10/2007 6:19:02 AM
Yahoo Taking Search Marketers To School
Yahoo has a multi-part webinar series on tap, starting September 11th, that will take its advertising clients through the processes of doing search marketing with the company. It's been said the best thing one can do for others is to teach them to do for themselves. The old saying about 'teaching a man to fish and he'll eat for a lifetime' comes into play here, only Yahoo wants to be the ...
9/10/2007 5:55:27 AM
Capgemini to push Google software applications
Technology consultancy Capgemini will begin recommending Google's online suite of office software to its corporate customers, bolstering the Internet search leader's effort to drum up more sales to big businesses. The partnership to be announced Monday represents the first time one of the world's top technology consulting services has embraced Google's software bundle, which includes e-mail, word ...
9/10/2007 5:38:30 AM
Yahoo overhaul appears unlikely: report
A major overhaul at Yahoo Inc appears unlikely as a result of a strategic review being undertaken by the company, the Wall Street Journal reported in its online edition, citing people familiar with the matter.
9/10/2007 4:16:05 AM
Major overhaul at Yahoo appears unlikely: report
A major overhaul at Yahoo Inc appears unlikely as a result of a strategic review being undertaken by the company, the Wall Street Journal reported in its online edition, citing people familiar with the matter.
9/10/2007 3:49:32 AM
WSJ: After Considering It, Yahoo Declines To Outsource SEM
According to an article in the Wall Street Journal today , discussing the "no sacred cows" pledge by Yahoo CEO Jerry Yang, the company actively considered -- and decided against -- what some institutional shareholders are calling for: outsourcing its search/SEM business to Google (or Microsoft). Click to continue reading...
9/10/2007 3:24:32 AM
Google's big business strategy gets a boost
France's Capgemini becomes the first top technology consultants to recommend Google's online office software to corporate clients.
9/10/2007 2:30:09 AM
Capgemini to support Google software
Technology consultancy Capgemini will begin recommending Google Inc.'s online suite of office software to its corporate customers, bolstering the Internet search leader's effort to drum up more sales to big businesses.
9/10/2007 2:16:45 AM
Capgemini partners Google Apps software
Capgemini , Europe's largest computer consultancy, said on Monday it would partner U.S. software group Google Inc in supporting the Google Apps software package.
9/10/2007 1:21:41 AM
Google may try pitching a free iPhone alternative
If you weren't the first geek on your block with an iPhone, don't despair. There's still time to get in line for the GPhone. That's G, as in Google.
9/9/2007 11:59:24 PM
Capgemini to back Google office software
SAN FRANCISCO (AP) - Technology consultancy Capgemini will begin recommending Google Inc.'s online suite of office software to its corporate...
9/9/2007 11:53:28 PM
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