Search Engine News

This section provides a daily dose of regularly updated Search Engine News.

Yahoo Shortcuts Searchers To Enhancements
Popular searches for consumer electronics, medical information, and NFL players now generate Yahoo Shortcuts in the search engine's results pages. Yahoo had revealed its Major League Baseball Shortcuts recently. With the close of SES San Jose for 2007, a trio of new ones have been opened for Yahoo searchers. The Yahoo Search blog has a preview of the latest shortcuts. We're thrilled ...
8/23/2007 6:25:27 PM

Microsoft, Yahoo Tailor Ads To Users' Behavior
Thus, so-called behavioral targeted ads are under way at large online ad sellers Microsoft (NasdaqGS:MSFT - News), Yahoo (NasdaqGS:YHOO - News) and AOL.
8/23/2007 6:00:00 PM

SES - CSS, AJAX, Web 2.0 & Search Engines
As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This session explores issues and solutions. Moderator: Anne Kennedy, Managing Partner, Beyond Ink Speakers: Shari Thurow, Founder & SEO, Omni Marketing ...
8/23/2007 2:55:49 PM

Google Patent Points to Marriage Between Search and E-mail
This marks a major strategic shift for Google, which appears to be looking to extend its power across other online channels like e-mail and instant messaging.
8/23/2007 10:40:00 AM

Yahoo! Issues Security Update for Messenger
Last week, Security Fix warned Yahoo! Messenger users to be wary of unexpected video chat invites from other Yahoo! instant messenger users, as the blueprints for exploiting security holes in the chat invite function of the program had been posted online. On Tuesday, Yahoo! issued an update to plug that hole. This latest update, available at this link here, brings the Yahoo! Messenger program to ...
8/23/2007 8:53:58 AM

Google to YouTube: Show Me the Money
Ashkan Karbasfrooshan submits: So, the news is out and everyones adding their two cents. Google will be introducing overlay ads on YouTube. Ill say a few things . Theres nothing revolutionary about what Google is doing in inserting video advertising with YouTube.
8/23/2007 7:04:26 AM

Google deems cost per action as the "Holy Grail"
Blog: Will Cost Per Action someday replace Cost Per Click as Google's main advertising model?
8/23/2007 6:28:20 AM

Yahoo Acquires Mobile Ad Firm Actionality
The purchase gives Yahoo access to software technology that inserts ads in content for mobile devices, such as mobile phone games.
8/22/2007 6:00:00 PM

Google exec touts universal search model
Google's recently introduced universal search model represents a major change for the company, a Google official said at the Search Engine Strategies conference in San Jose on Thursday.
8/22/2007 5:18:24 PM

Google Sky allows users to tour galaxies
The heavens are only a few mouse clicks away with Google Inc.'s latest free tool. A new feature in Google Earth, the company's satellite imagery-based mapping software, allows users to view the sky from their computers.
8/22/2007 4:10:36 PM

Google says mobile usage has surged this summer
Google Inc has seen a spike in usage of its mobile services since May, partly offsetting the traditional summer slump in computer-based Web surfing for the first time, an executive said on Wednesday.
8/22/2007 3:32:00 PM

Google goes into space with new application
Internet giant Google unveiled a new feature to its popular Google Earth application on Wednesday, allowing users to view the night sky above and zoom in on far-away constellations and planets.
8/22/2007 3:05:17 PM

Google reverses, to offer video refunds
Responding to customer complaints, Google Inc. has decided to offer full refunds to users who had bought video through a service it is shutting down.
8/22/2007 1:37:35 PM

Yahoo Index Update & Crawler Changes
Yahoo has made some changes to its index and crawler behavior with some updates to their ranking algorithm and crawler frequency. Priyank Garg posts on the Yahoo Search Blog : Weâ€™re reducing our crawling machines by a significant amount with this update, so you might have observed a significant reduction in crawl load from us along with [...]
8/22/2007 1:29:22 PM

Yahoo is the fastest--in the slots, at least
Featured links from the CNET Blog Network Yahoo is the fastest--in the slots, at least --Is Yahoo really the fastest? Well, they are when it comes to slot car racing. Color-changing coffee lid says 'safety first!' --Color-changing spoons, sippy cups and rubber duckies have been around for years, helping parents make sure their kids are safe. Now the grownups can get in on the fun, too. ...
8/22/2007 1:05:58 PM

Google Sky turns computer into telescope
The heavens are only a few mouse clicks away with Google Inc.'s latest free tool.
8/22/2007 11:56:17 AM

SES - Writing for Search Engines
To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to ...
8/22/2007 11:33:05 AM

SES - Search Engines on Click Fraud
In this session, search engines discuss how they deal with click fraud concerns. Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: James Colborn, Group Manager, Microsoft Digital Advertising Solutions, Microsoft Corp. Paul Vallez, Director, Product Management, Ask.com Search Marketing Reggie Davis, Vice President, Marketplace Quality, ...
8/22/2007 11:32:41 AM

Yahoo Slurp Gets More Efficient & New Index Update
The Yahoo Search Blog announced that they have made major changes to their crawling process, plus rolled out a new update to their "crawl, index and ranking systems." Recently, there have been many complaints that Yahoo's crawler, Yahoo Slurp, is crawling a site to heavily. Yahoo has taken this feedback and has improved their crawl process to have less of an impact on your server. You should ...
8/22/2007 11:31:23 AM

Google's Blogger hit by outage
Google's Blogger blog publishing and Blogspot blog hosting services went offline earlier Wednesday. Among the organizations affected by this apparently widespread outage was Google itself, which hosts its official company blogs on Blogspot.
8/22/2007 10:53:17 AM

Google Earth gazes into deep space
Google Earth's new Sky mode offers views of the universe, including high-resolution photographs from the Hubble Space Telescope.
8/22/2007 10:31:46 AM

Google Earth to launch Sky for stargazers
LONDON, England (Reuters) -- Popular mapping service Google Earth will launch a new feature called Sky, a "virtual telescope" that the search engine hopes will turn millions of Internet users into stargazers.
8/22/2007 9:46:38 AM

Google Earth Looks Skyward
Google Inc. may just be the center of the universe now: A new add-on for its Earth satellite program, called Sky, lets users explore space and see photos of the precise star formation overhead based on their locale.
8/22/2007 8:00:00 AM

Google Earth gets starry-eyed
Google may just be the center of the universe now: A new add-on for its Earth satellite program, called Sky, lets users explore space and see photos of the precise star formation overhead based on their locale.
8/22/2007 7:14:14 AM

Google stargazes where the skies are not cloudy - online
After turning millions of Internet users into virtual explorers of the world with Google Earth, the Internet search giant is now hoping to turn many of them into virtual stargazers.
8/22/2007 6:35:19 AM

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