Search Engine News
|This section provides a daily dose of regularly updated Search Engine News.
SES: Search Engines Talk Click Fraud
At SES San Jose, representatives from the big four search engines talked about the persistent threat of click fraud, and how they are fighting back to protect their advertisers. (Our on-scene WebProNews staff has passed along this latest news from SES San Jose 2007 . If you can't be there, you need to be here with WebProNews this week, for videos and reports.) Paul Vallez of ...
8/22/2007 6:25:27 AM
Google Earth to launch new service for stargazers
Popular mapping service Google Earth will launch a new feature called Sky, a "virtual telescope" that the search engine hopes will turn millions of Internet users into stargazers.
8/22/2007 6:17:00 AM
Google to launch 'overlay' ads on YouTube
US Internet giant Google is to begin running advertisements along with video clips on its popular sharing website YouTube, according to a statement on the YouTube official blog.
8/22/2007 4:45:02 AM
Google CEO says mobile auction bid still probable
Google Inc. is leaning toward bidding in upcoming U.S. mobile phone airwave auctions, despite a partial setback last month from Washington regulators, Chief Executive Eric Schmidt said on Tuesday.
8/21/2007 11:29:26 PM
Google Aims to Make YouTube Profitable With Ads
Google believes it finally has found the formula to cash in on YouTube?s potential as a magnet for online video advertising and keep its audience loyal at the same time.
8/21/2007 8:48:20 PM
Google adds YouTube clips to News site
Google has started to provide video clips in Google News, a feature it had been widely expected to add to its article search and aggregation site and which Yahoo and AOL already offer in their news sites.
8/21/2007 6:35:58 PM
Images & Search Engines
Regular search engines can't understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines. Moderator: * Anne Kennedy, Managing Partner, Beyond Ink Speakers: * Liana Evans, Search Marketing Manager, Commerce360 * Chris Smith, ...
8/21/2007 4:50:55 PM
Yahoo open-sources Google
Blog: Open source is the highest stage of software capitalism. Even Web 2.0 companies are starting to fight it out through open-source strategies, as Yahoo has done with Hadoop.
8/21/2007 2:13:19 PM
Yahoo Acquires Actionality : Mobile Advertising Company
Yahoo has taken another step in adding to the strength of its OneSearch & mobile advertising offerings in the acquisition of Actionality. Barry at Search Engine Land points to a Mobile Entertainment story on the Yahoo purchase of Actionality, a mobile download content advertising & monetization company. Actionality has been a pioneer in the rising field [...]
8/21/2007 12:14:43 PM
Rank Better on Yahoo with Dynamic URL Rewriting
Big news from the Yahoo Site Explorer team as they have announced a new dynamic URL rewriting service for sites which use multiple variables in their URL strings which may damage their ranking potential within Yahoo Search, even if the site is full of good relevant content and has lots of natural incoming links. Site owners [...]
8/21/2007 12:14:22 PM
Yahoo Search Scripts Dynamic URL Rewriting
The beta launch of 'Dynamic URL Rewriting' in Site Explorer allows webmasters to tell Yahoo Search which dynamic parameters they would like the search engine to ignore. Priyank Garg of Yahoo Search managed to tear himself away from MuggleNet long enough to give webmasters a heads-up on a new feature at Yahoo Search. Their Site Explorer has been updated with a beta test of Dynamic URL ...
8/21/2007 12:10:28 PM
Moms Rely On Search Engines
DoubleClick Performics, the marketing division of DoubleClick, has released data from a search usage study that focused on "moms" which was conducted with Microsoft and ROI Research. The study "Searcher Moms-A Search Behavior and Usage Study" found heavy search engine usage for online and offline purchases. "Although we suspected much of what the study uncovered, we gained a much better ...
8/21/2007 11:17:01 AM
Zoho Writer goes offline with Google Gears
Blog: One of the first Web application providers to support Google Gears, Zoho says it will expand support in its product suite.
8/21/2007 11:13:19 AM
ComScore Aims To Redefine Search
Online measurement company comScore Inc. is refining how it presents data on search market share to reflect changes in user behavior. Generally, search market share statistics have been accumulated by counting the entries in the boxes at sites run by Google Inc., Yahoo Inc. and other engines. Now comScore wants to capture searches done in other ways and on other sites -- for information on ...
8/21/2007 11:08:46 AM
SES - Personalization, User Search & Data Session
This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space. Moderator: Chris Sherman, Co-Chair, SES San Jose Speakers: Jonathan Mendez, Founder & Chief Strategy Officer, OTTO Digital Richard Zwicky, ...
8/21/2007 10:31:39 AM
Yahoo Site Explorer Adds Dynamic URL Rewriting Tool
The Yahoo Search Blog announced a new Site Explorer feature that enables webmasters to inform Yahoo about dynamic URLs that may be create duplicate content. The new feature is named "Dynamic URL Rewriting" and it allows webmasters to view potential duplicate content issues and have Yahoo rewrite those URLs at the index level. Yahoo then allows you to define which URL is the primary and the ...
8/21/2007 10:24:32 AM
Search Illustrated: How Optimized Press Releases Impact Visibility
Most companies are savvy enough today to put press releases on their web sites. Sadly, few bother to optimize press releases for search engines, and that's too bad, because a well optimized press release can do more than just rank well in search results—it can can also offer additional website visibility benefits, as well. Today's Search Illustrated depicts this concept: Click to ...
8/21/2007 9:31:23 AM
Google invests in Chinese website
Google Inc. invested in Chinese social network Tianya.cn. The website will run on Google technology, the Mountain View, Calif.-based company said. Google won't disclose the size of the investment.
8/21/2007 8:49:07 AM
comScore Upgrades Search Measurement
comScore, a company that “measures the digital world”, has upgraded the way they define searches. Previously, comScore defined “the search universe” as searches that occur at the major search engines. Now they’re defining “the search universe” by expanding their total market view–the now include other searches that occur on the Internet. comScore’s qSearch 2.0 interface will ...
8/21/2007 8:31:40 AM
Microsoft Office Live Adds Ask Sponsored Listings to Its Small-Business Search Engine ...
Deal allows Microsoft Office Live customers to easily manage search advertising campaigns on two of the top five search engines with one simple service. REDMOND, Wash., July 17 / / -- Microsoft(R) Office Live (http://www.officelive.com/) today announced that it is adding Ask Sponsored Listings (http://sponsoredlistings.ask.com/) to its adManager Beta search advertising service. adManager enables ...
8/21/2007 8:22:12 AM
Google Apologizes to Video Customers
Google Inc. has apologized for the way it shut down its video sales and rental service last week, leaving people unable to play videos they had paid for, and said it will refund their credit cards and allow them to watch their films for another six months.
8/21/2007 8:00:00 AM
Google offers refunds for irked video customers
Google has apologized for the way it shut down its video sales and rental service last week, leaving people unable to play videos they had paid for, and said it will refund their credit cards and allow them to watch their films for another six months.
8/21/2007 7:20:01 AM
Microsoft's Ballmer Starting Own Yahoo-Buying Rumor?
Paul Kedrosky submits: Steve Ballmer apparently wants people to think his Microsoft is buying Yahoo . Here he is from an interview yesterday in New York with Charlie Rose: Rose: Are you in talks to acquire Yahoo?
8/21/2007 2:25:05 AM
comScore Enhances Search Measurement with qSearch 2.0
comScore launches its second generation search measurement tool, qSearch 2.0. Whereas in previous measurement tool, web metrics company includes only searches occurring in the major web search engines, the qSearch interface will expand to include other searches that occur online. The company is hoping to provide web users a more comprehensive view of web search trends [...]
8/21/2007 1:03:23 AM
Google Apologizes for GrandCentral Snafu
GrandCentral, a VoIP startup acquired by Google earlier this year, has been forced to abandon its "one number for life" pledge for a small number of users, representatives acknowledged late Monday.
8/20/2007 8:36:31 PM
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