///The Pros and Cons of Business Blogging (Part 2)

The Pros and Cons of Business Blogging (Part 2)

Last time we talked about the sweet stuff that comes with business blogging. However, like everything else in life, there’s a flipside to the story. Let’s take a look at just a few of them.

Things a Blogger has to Contend With

1. Time-consuming. Serious bloggers put in a lot of hours everyday just to be able to keep abreast of the latest in their niche and churn out relevant posts. Updates are usually posted on a daily basis, but it really depends on the nature of the blog. Try to find your own rhythm and stick to it. If you can’t, hire someone competent to write for you.

2. Not every business is blog-friendly. There are some niche markets that are really compatible with blogs, and others that just isn’t the right match (at least not yet). It’s all about Internet demographics and your target audience. Although people over 40 are spending more time online, it’s still the younger people who dominate the scene. There’s also the issue of location, as in some countries Internet penetration isn’t high enough for business blogging to be feasible. Again, there’s a big “YET”.

3. Naysayers. In all the things you do, there will always be critics hounding you (and sometimes it’s yourself). Although blogging has been around for a long while, in terms of technology, its application as a business tool has only been recently explored, and people fear what they do not know. Their comments are best taken with a grain of salt. Use them as a way of making reality checks, but don’t let them become too much of a distraction.

4. Info overload. One thing you have to be wary about when blogging is saying too much. With the pressure and excitement of putting things out there, something might slip by that’s better kept as a company secret. Also, do check all your facts before publishing anything as whatever goes on the blog does not only reflect on the author but the entire company as well. For opinion columns, a disclaimer notice is usually found on the sidebar as a legal precaution.

5. No direct earnings. Business blogging is different from blogging as a business. The former is using blogging as a tool to promote an existing business, while the latter uses blogging to earn revenue (from ads, affiliate marketing, etc) by writing about certain topics like magazines or news sites. Business bloggers, for the most part, don’t really count on their blogs for direct earnings, because the benefits are largely intangible. However, this is not a hard and fast rule as there are many enterprising bloggers out there you can emulate, if you should choose to play it both ways.

Do you have a business that uses a blog? How has your experience been so far?

2008-04-30T14:55:35+00:00 April 30th, 2008|Content and Blogging|2 Comments

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  1. Chris Baggott May 1, 2008 at 4:43 PM

    Wow, I couldn’t disagree more with this. There is no such thing as a business where blogging isn’t beneficial. It’s all about what your overall goal is. Our clients focus on search engine optimization and customers engagement.

    For example there is a liquor store in Greenfield Indiana called (cleverly) Greenfield Liquors. They solicit drink recipes from their customers and publish them. They also read and blog on recommendations from the Wine Speculator. When people are searching for a certain item in Greenfield, guess who wins? Try it: search: Svedka Vodka Greenfield.

    There are thousands of business of all sizes and all verticals that are blogging with the sole purpose of being found online. The Liquor store is one way to get help with content, by asking your customers for participation. We see a lot more companies empowering their employees to participate. This takes the burden off any one person to generate content and gives a unique and varied voice to the blog which usually results in higher conversions.

    Keep in mind that businesses are not journalists. They don’t care about advertising or even RSS feeds for that matter. Businesses need prospects and as media like newspapers, radio and Yellow Pages decline, search is how to acquire new customers.


    Chris Baggott
    Compendium Blogware

  2. Scout May 15, 2008 at 7:36 AM

    Hi Chris. Thanks for your comment. This article is just the second part of a Pros-and-Cons series. If you read the first here, you’ll see that my view is pretty balanced.

    I agree that business blogging is a great way to promote your brand, but I maintain that not every business can do it and expect results. In a global perspective, what about small businesses in rural areas of developing countries, for instance? If Internet penetration itself for your target demographic is very low, of what use is a blog? And take note that I used the word “yet”, as most key issues can be resolved in time.

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