Customizable Websites - The Definitive Guide

By Abid Warsi
2008-02-06


Benefits of adding customization to your website

You could attract new users and keep existing users more engaged with your site by adding customization. This is due to 3 factors:

Personalization

Site visitors can have ownership of your website by choosing its layout and appearance. Users are often attracted to the idea of having a piece of the web which is their own.

Choice & prioritization

Many users will prefer your site if they can choose what content they receive and change the layout so their favourite content features most prominently. They may prefer this to static competitor sites.

Entertainment

Your website will always seem new and fresh if users can keep adding new content and applications. Facebook's quick rise in popularity is partly because users can add fun third party applications, of which there are now over 12,000. Other social networks are now trying to catch up by making it easier for developers to create add-ons for their sites (see Hi-tech tools divide social sites for more on this).

Tutorial Pages:
» Introduction
» Types of customization
» Benefits of adding customization to your website
» Disadvantages of adding customization to your website
» Tips for adding customization to your website
» When you should add customization to your website
» Conclusion

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