Ecommerce Imagery: Persuading with Pictures
By Mrudula Kodali
2008-02-18
Introduction
The power of images in making a sale has been well known in
traditional marketing for a long time. This becomes even more important
online when there's no physical product for users to handle. The images
on your website alone have to work even harder to convey the true look
and feel of your product.
Although the following guidelines focus on ecommerce imagery, they can generally be applied to most websites.
Tutorial Pages:
» Introduction
»
Professional quality
»
Alternate and detailed views
»
Enlargeable
»
Quick to download
»
Proportionately detailed
»
Scale & context
»
Show it all
»
Relevant
»
In a nutshell
