Ecommerce Imagery: Persuading with Pictures

By Mrudula Kodali
2008-02-18


Professional quality

The quality of photographs is one of the few clues available online for users to judge the quality of your products. The importance of quality shots can't be stressed enough, especially for luxury goods. And it's an investment worth making - conversions have been known to more than double through improved imagery.

Ensure images are professionally shot and of high resolution. Put as much care and thought into imagery as you would your window display. If you're aiming at the luxury market, it's important to create a feast for the eyes to draw your site visitors in.

Hotel Chocolat has sumptuous imagery of its chocolate creations, persuading users to make a purchase:

Tutorial Pages:
» Introduction
» Professional quality
» Alternate and detailed views
» Enlargeable
» Quick to download
» Proportionately detailed
» Scale & context
» Show it all
» Relevant
» In a nutshell

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