Ecommerce Imagery: Persuading with Pictures

By Mrudula Kodali
2008-02-18


Alternate and detailed views

Offering alternate views is crucial to convey the full sense of the product. An important alternate view is the detailed one. The range of alternate views available should aim to provide a viable alternative to viewing the product in a physical store. It's a good idea to allow the full range of imagery to be explored by providing cues such as arrows in the gallery area.

The Gucci website goes beyond static alternate views by offering 360° rotation, zoom and drag to move functionality:

John Lewis clearly offers alternate views, including a range of detailed views so the flowers can be appreciated close up:

Tutorial Pages:
» Introduction
» Professional quality
» Alternate and detailed views
» Enlargeable
» Quick to download
» Proportionately detailed
» Scale & context
» Show it all
» Relevant
» In a nutshell

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