Ecommerce Imagery: Persuading with Pictures

By Mrudula Kodali
2008-02-18


Enlargeable

Shoppers are unlikely to make a purchase in a bricks and mortar store without taking a close up look at the product. So it's essential that online product images are enlargeable so users can take a closer look and feel they can explore the product in detail. It's common practice to open the enlarged image in a pop-up window.

Ducati offers enlargeable photographs of its bikes to almost replicate the experience of going into their showroom to see one:

Tutorial Pages:
» Introduction
» Professional quality
» Alternate and detailed views
» Enlargeable
» Quick to download
» Proportionately detailed
» Scale & context
» Show it all
» Relevant
» In a nutshell

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