Ecommerce Imagery: Persuading with Pictures

By Mrudula Kodali
2008-02-18


Scale & context

Showing the scale of a product and its context of use can really help users making a purchase decision online. By doing so, they're able to gauge how big an item is and what other products may go well with it.

Scale can be demonstrated by using mannequins or human models e.g. small items such as mobile phones can be portrayed held in a hand. Another alternative is to provide a ruler guide in the corner of the image to help users judge its scale.

Harvey Nichols shows the handbag's scale and context of use by using a mannequin and clothes:

Tutorial Pages:
» Introduction
» Professional quality
» Alternate and detailed views
» Enlargeable
» Quick to download
» Proportionately detailed
» Scale & context
» Show it all
» Relevant
» In a nutshell

Related Tutorials: » Drupal CMS e-Commerce Module Basics » Creating an Online Newsletter with Drupal » Setting Up Subversion for Development on Windows » Stylize Your Digg Count » Installing Apache on Windows » Customizable Websites - The Definitive Guide

Tutorials AJAX ASP CGI & Perl CSS Flash HTML Illustrator Java JavaScript Linux MySQL PHP Photoshop Python Wireless XML Miscellaneous Scripts AJAX ASP ASP.NET CGI & Perl Flash Java JavaScript PHP Python Remotely Hosted Tools & Utilities XML Web Hosting Articles ASP.NET Budget Dedicated Servers Ecommerce Linux Resellers Shared Small Business Windows Developer Manuals Learn HTML Learn PHP Learn CSS Learn AJAX Learn JavaScript Learn Pear White Papers Resources Developer Tools Developer Content