Effective Geotargeting with PHP

By Akash Mehta
2008-01-27


Going further
We aren't limited by country codes, of course — if you take a look through the documentation for the PEAR package, you'll find methods for country name, region and even organization / ISP! Experiment with multiple versions of your website content in a format that you can easily work with; if you have a content management system, you may be able to build a feature to create pages for users from a particular country. If you're looking for slightly more accurate lookups, MaxMind also offers city databases that complement the country database we worked with in this tutorial, and they have paid versions of both that offer somewhat better accuracy. Be creative and have fun guiding your users to a new world, where the information knows just a little more about them.

Tutorial Pages:
» Introduction
» IP Targeting: It’s tricky business!
» Getting started
» Let's write some code!
» Tips and tricks
» Going further

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Recent Comments

	Draicone February 24, 2008, 1:51 am [quote=ryanhellyer;3306]That's a really useful thing to know, as I often assume basic, small scripts like that won't suck up too much resources, but obviously this is not the case here.[/quote] It's interesting looking through execution times for different scripts and servers. The length of the script isn't so much important as the complexity. For example, there are some very bloated CMSs out there that take 10 seconds to generate a page, whereas a simple CMS like SilverStripe takes 0.01 seconds. Still, SilverStripe has a lot of code powering it, especially a lot of HTML. This script isn't as small as it seems though - I don't show you the massive IP database that comes with it ;) It has thousands of records that this small script sifts through to match the location of the current user.
	duellevel February 19, 2008, 10:43 am Good tutorial, thanks [URL="http://forums.developertutorials.com/members/draicone.html"]Draicone[/URL] :)
	ryanhellyer February 18, 2008, 4:09 am Thanks Akash. Your tutorial covers everything quite well though, so I should be able to nut it out quite easily. I find the following quite fascinating ... [quote]script takes on average 0.05 seconds to execute .... an entire script to generate a database-driven page takes 0.01 seconds on the same server.[/quote] That's a really useful thing to know, as I often assume basic, small scripts like that won't suck up too much resources, but obviously this is not the case here.

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