Secrets of the Wireless Elite: Mobile Applications Need Scripting Too!

By John Papageorge
2005-04-13


Brand Games Extended to Mobile Devices
Park, considering whether an established game brand can migrate to the mobile space, says, "Why not? I read an article where someone at Sega said they didn't mind if Monkey Ball wasn't profitable because it generated awareness of the Monkey Ball franchise to a broader market. The game industry is growing and reaching more people than ever before. Mobile might be a terrific way to reach the new gamers and grab market share. Look around and you might see all sorts of opportunities. Look at Sorrent's exclusive deal to put Yao Ming Basketball on China Unicom -- it's such a smart move."

When asked about the perks and challenges when working with branded content, Parks replies, "Challenges: restrictions on use, need for approvals on use, lower revenue percentages. Perks: more sales based on brand recognition, more likely for the title to be picked up by a carrier, more buzz in general."

Tutorial Pages:
» Mobile Apps Developer Tom Park Imparts His Wisdom
» The Mobile Gamer's Toolkit
» Park's Secret Weapon: Scripting
» What Every Wireless Developer Should Know
» What Every Wireless Developer Should Avoid
» The Challenges Every Wireless Developer Faces
» Time to Market Equals Success
» Brand Games Extended to Mobile Devices
» BREW vs. Java Technology
» Theory in Practice: Park's Example Code
» Mobile Gaming: the Future
» Resources


First published by IBM DeveloperWorks

Related Tutorials: » Secrets of the Wireless Elite: Alexei Polyakov » Linux Wireless Networking » A New Strategy of Language Pack Management for Wireless Apps » Open Source Wireless Tools Emerge » Getting Practical About Wireless Security, Part 1: Building a Wireless Sniffer with Perl » Challenges and Opportunities in Mobile Games