Checkouts & Security: Your Web Host is Key

The same thing they expect in a brick-and mortar outlet. Convenience, no long lines, security and politeness. So, how do these visitors' needs translate to a site's checkout design?

Convenience: Numerous payment options are a convenience. Naturally, any site must accept credit cards - the big ones, any way. But what about PayPal, electronic bank transfer or how about an old-fashioned, hard copy check or mail order? The more ways to pay, the more sales are made. And a one-click checkout option for regulars boosts sales even more.

No Long Lines Clear, easy-to-follow directions on every check-out page. And limit the number of checkout clicks and checkout pages.

Security And plenty of it. Buyers expect complete, secure encryption of their transactions. They want to see the padlock lower-right, the http s in the address box and an SSL secure logo. Or no sale.

Politeness Checkout copy that's reassuring. The ability to back out to previous pages and a follow-up thank-you/confirmation e-mail are all ways of demonstrating commitment to customer care.

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