Find the Host With the Most

By Jason Shpik
2005-09-20

Demand prompt service and performance

The popularity of your site will be directly affected by your host's level of service. Slow load times due to an overburdened server will send your customers elsewhere. Furthermore, a long update-to-live lag time can be disastrous - especially if you have a large, constantly fluctuating inventory. For example, you may want to set up a special page for a new promotion, linked to the very expensive marketing campaign that your business is involved in. A few quick HTML entries are all that's required, but if you have to wait days for your host's IT staff to do the job, you could lose your marketing momentum and render the initiative useless.

No matter how renowned your host is, technical problems will occur. As such, demand 24-hour, 7-days-a-week technical support for all your applications. If a host claims to already offer this, check! Call their tech line at 3:00a.m. on a Sunday to see if anyone is really there. Ensure that there is some sort of written agreement regarding service, which ideally will provide you with financial compensation in the event of failure.

Article Pages:
» Find the Host With the Most
» Look to the future
» Know thyself
» Demand prompt service and performance
» Security! security! security!
» You get what you pay for
» Don't commit right away
» Master your apps
» Don't be OS-tracized
» Don't make leaps of faith with your data
» Be master of your domain
» Dealing with user complaints
» Check references
» Read their diary
» Listen to other Webmasters
» Accolades are meaningless
» Read the fine print

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