Competition Intensifies for the SMB ERP Customer

Competition Intensifies for the SMB ERP Customer
Thursday, 9th October 2008
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Competition Intensifies for the SMB ERP Customer

Over the next three to five years, the most dynamic and innovative growth area in enterprise applications will be users in the midmarket. With unique requirements that demand full capabilities without complexity, medium-size business customers seek practical solutions with quick Return On Investment (ROI). Vendors, incumbents, and challengers alike, have responded to these demands with significant product and channel investments. The result is improvement across the spectrum of industry-specific and last-mile capabilities, usability, rapid implementation, Microsoft Office integration, and mobile solution support.

Gain insight into the software as a service (SaaS) market and how your clients can take advantage of the SaaS improvements across the spectrum of industry-specific and last-mile capabilities, usability, rapid implementation, Microsoft Office integration and mobile solution support.

Written by Forrester Research, Inc., Sponsored by Oracle Corporation

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