Website Redesign and Search Engine Optimization

Website Redesign and Search Engine Optimization – Keys For Success
Monday, 30th June 2008
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Website Redesign and Search Engine Optimization – Keys For Success

Now is a great time to examine your Web site and decide if it is due for a redesign. It could be as simple as a graphical facelift or as robust as a ground-up rebuild. This can be a frightening endeavor when Search Engine traffic is added to the equation.

What happens to traffic to old Web pages?
What happens to Search Engine rankings if the pages are changed or removed?
Can the Web site drop in the rankings?
How long can it take for the new Web site to be indexed?
Is there a risk of the Web site receiving a Spam penalty for duplicate content?
How are backlink values transferred to the new site?

Ultimately, a well planned and executed strategy will ensure a smooth transition to a superior Web site with new and optimized content, providing increased value for users and Search Engines.

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