4 Steps to Driving Customer Loyalty Through Mobile Apps
Monday, 6th August 2012
| Published by:
A well-designed app, tailored to its audience, has the power to increase customer loyalty, encourage more frequent interactions, and drive sales. If poorly designed, it runs the risk of falling into the vast pool of mobile apps that are used only once, then abandoned.
In a white paper from Appcelerator, discover the keys to creating “sticky” mobile apps that keep customers coming back, again and again. Using the four components of the mobile relationship lifecycle--reach, loyalty, engagement and monetization--as guides, you'll learn about the most effective ways to connect with customers at the right time, on the right mobile device. Plus, you'll get an inside look at how NBC Universal became the most popular destination in the mobile app store.
Download the white paper and learn:
Related White Papers:
» 3 Myths About VoIP Phone Service That May Be Holding Back Your Business
» 10 Key Criteria for Mobile Platform Selection
» 5 Best Practices for BYOD
» 10 VoIP Companies and Technologies to Watch in 2013
» 11 Vital Questions to Ask When Negotiating For a New Phone System
» 4 Keys to Building a Successful, Scalable Mobile App Strategy