The words you write for your website are the key to keep your visitors scrolling down for more. A picture may be worth a thousand words, but your words could be worth a thousand dollars if you know how to convince a customer to purchase a product. Here are some tips to help you improve your website copywriting skills:
Know the basics
For any writing task, you need to know how to apply the basic rules of grammar and usage. Learning these rules aren’t only helpful in writing website copy, they’re also helpful for everyday life.
Proper spelling, punctuation, and grammar also improve your credibility. If you don’t have the time or money to invest in a copywriting course, you can easily purchase several writing guidebooks from the internet or your local bookstore.
Have a clear idea of what your average customer is like
Effective website copy is usually targeted at one type of customer. It’s good to have a set profile of your target audience before you work on your site copy. Know your potential reader’s age bracket, economic status, gender, etc.
Make sure your words suit your reader, and not yourself. If you’re writing copy targeted at sports fans, don’t use jargon that only a marketing executive would know about. If you are acquainted with some people in your target audience, test your copy on them to see if they’re comfortable with reading it.
Keep things short and simple
If you want to make sure that your site visitors understand what you wrote, keep your message simple. Don’t use paragraphs that are too long, and don’t use too many words to convey a simple message. It’s also ideal to have only one thought per sentence to avoid confusion.
For your words to be easier on a reader’s eyes, make your website copy easy to scan. Use bulleted lists, keeping paragraphs short, and by using descriptive headlines.
Make sure the content matches the design.
If your website design has a sleek, corporate look, it won’t do well to have copy that includes “OMG We got the best products! LOLZ!” or something similar. It’ll definitely confuse your users.
Don’t be afraid to seek outside help
If you’re not 100% confident that you can write your own website copy and sales letters, don’t hesitate to hire professionals to do the job for you. They definitely have more experience and knowledge in the field of writing, and they’re already familiar with the needs of an online audience. At the very least, hire an editor.
This is a broad overview of what it’s like to write your own website content. In the coming weeks, we’re going to discuss blogging and content strategies in further detail. Subscribe to our blog’s RSS feed to keep yourself updated.